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SEO guides

Step-by-step guides on rank tracking, keyword research and technical SEO that you can put to work today.

• Rank trackingHow to Track Google Rankings: A Step-by-Step GuideHow to track Google rankings properly: why searching yourself misleads, which keywords to watch, how often to check, and what to do after a drop.October 21, 2026 · 6 min read
• Keyword researchHow to Do Keyword Research: A Step-by-Step GuideKeyword research step by step: seed keywords, search volume, difficulty, search intent, long-tail queries and competitor gaps to pick the right targets.October 21, 2026 · 6 min read
• Technical SEOTechnical SEO Checklist: Audit Your Site Step by StepTechnical SEO checklist: crawlability, robots.txt, sitemaps, canonicals, hreflang, HTTPS, Core Web Vitals, broken links and structured data, in order.October 21, 2026 · 6 min read
• Competitor analysisHow to Check a Website's Traffic: Methods for Your Own Site and CompetitorsHow to check a website's traffic: Search Console and Analytics for your own site, how competitor traffic estimates work, their limits and how to read them.October 21, 2026 · 6 min read
• ContentHow to Write SEO-Friendly Meta Titles and DescriptionsHow to write SEO-friendly meta titles and descriptions: rough character limits, truncation, brand placement, why Google rewrites titles, and examples.October 21, 2026 · 6 min read
• Rank trackingWhat Is Local SEO? A Guide to Standing Out in Google Maps and Local ResultsWhat is local SEO and how does it work? Google Business Profile, NAP consistency, reviews, local content and city-level rank tracking to win the map pack.October 21, 2026 · 7 min read
• Rank trackingWhy Do Google Rankings Drop? Likely Causes and a Step-by-Step CheckWhy do Google rankings drop? Check technical errors, index problems, stale content, competitors, algorithm updates and lost backlinks, step by step.October 21, 2026 · 7 min read
• Rank trackingWhy Mobile and Desktop Rankings Differ, and How to Track BothWhy do mobile and desktop rankings differ? Mobile-first indexing, SERP layout, location precision and page speed, and how to track both devices separately.October 21, 2026 · 6 min read
• ContentWhat to Do When a Google Algorithm Update Shakes Your RankingsWhat to do when a Google update moves your rankings: read the data without panic, use SERP volatility, and apply helpful content and E-E-A-T principles.October 21, 2026 · 7 min read
• Competitor analysisWhat Are SERP Features? From Featured Snippets to AI Overviews and Their Effect on RankingsWhat are SERP features? Featured snippets, People also ask, the local pack, image and video blocks, AI Overviews, and how each affects organic clicks.October 21, 2026 · 7 min read
• Keyword researchWhat Are Long-Tail Keywords? How to Find Them and Why New Sites Should Start ThereWhat long-tail keywords are, how to find them and why a new site should target them first. Examples, grouping and measurement steps in one guide.October 21, 2026 · 7 min read
• Keyword researchWhat Is Search Intent? The Four Intent Types and How to Read Intent From the SERPWhat search intent is and how to tell informational, navigational, commercial and transactional queries apart by reading the results page.October 21, 2026 · 7 min read
• ContentWhat Is Keyword Cannibalization? How to Detect It and How to Fix ItWhat keyword cannibalization is, how to detect it and how to fix it: ranking URL swaps, merging, 301s, canonicals, internal links and target URLs.October 21, 2026 · 7 min read
• Competitor analysisHow to Do a Content Gap Analysis: Keywords Your Competitors Rank for and You Don'tHow to do a content gap analysis: pick the right competitors, compare keyword lists, clean the gaps and prioritize them, with worked examples.October 21, 2026 · 7 min read
• ContentHow to Write SEO-Friendly Blog Posts: Intent, Structure, Internal Links and UpdatesHow to write an SEO-friendly blog post: choosing the query and intent, heading structure, keyword use, readability, internal links and updates.October 21, 2026 · 7 min read
• Competitor analysisWhat Are Backlinks and How Do You Earn Them? A Guide to Telling Valuable Links ApartWhat backlinks are and which links actually carry value. Safe ways to earn links, the risks of buying them and the steps of a competitor backlink analysis.October 21, 2026 · 7 min read
• Technical SEOWhat Are Core Web Vitals? How to Measure and Improve LCP, INP and CLSWhat Core Web Vitals are: what LCP, INP and CLS mean, how to measure them with Lighthouse and Search Console, common problems and practical fixes.October 21, 2026 · 7 min read
• Technical SEOWhat Is a Canonical Tag? When to Use It and the Common MistakesWhat a canonical tag is and when to use it. Common mistakes on e-commerce filter and parameter pages, pagination, and http/https and www versions.October 21, 2026 · 7 min read
• ContentHow to Get Visible in AI Search: Your Brand in ChatGPT and AI OverviewsHow your brand gets mentioned in AI answers like ChatGPT and Google AI Overviews, what to pay attention to and how to track your visibility over time.October 21, 2026 · 7 min read
• Rank trackingHow to Write an SEO Report: A Practical Guide for Clients and ManagersHow to write an SEO report: which metrics belong in it, how to present visibility and rank distribution, white-label sharing and weekly email summaries.October 21, 2026 · 7 min read