Writing a proposal takes half a day
The prospect asks "why is my competitor ahead?". Answering needs a traffic estimate, a keyword list and backlink data, each in a different tool.
In weranklab
Type the prospect's and the competitor's site into domain overview and see estimated traffic, ranking keywords and most-visited pages. The backlink checker lists who links to the competitor. Find the opportunity keywords in keyword research and tag them in a saved list; your proposal points are ready.